Starting off by understanding community
“A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.”
Deconstructing successful communities
We dove into four successful companies harnessing the power and utility of the community to build their brands. Each company utilizes a unique approach to community, leveraging it from differentiated angles.
A Framework for Community
Hey Community, What do you want to be when you grow up?
A successful community experience must satisfy a fundamental user motivation - whether it is need-based or identity-based. Brands then must decide how they want users to engage in the community.