Starting off by understanding community

A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.
— Oxford English Dictionary
 

Deconstructing successful communities

We dove into four successful companies harnessing the power and utility of the community to build their brands. Each company utilizes a unique approach to community, leveraging it from differentiated angles.

 
 
 

A Framework for Community

Hey Community, What do you want to be when you grow up?

A successful community experience must satisfy a fundamental user motivation - whether it is need-based or identity-based. Brands then must decide how they want users to engage in the community.